Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications |top| ★ Safe

Social commerce refers to the use of social media to assist in the buying and selling of products and services. This includes social shopping tools, user ratings and reviews (e.g., Yelp, TripAdvisor), and native shopping interfaces within apps like Instagram Shop or Pinterest Product Pins.

Your primary (e.g., awareness, lead generation, brand loyalty)

Marketers must decide how to allocate resources across the four zones. This involves managing three distinct types of media: Social commerce refers to the use of social

: Instagram Shopping, Pinterest Buyable Pins, TripAdvisor, and Yelp.

Perhaps the single most influential contribution of the Tuten and Solomon framework is the introduction of the of social media. This model helps marketers move beyond simply being on social media to strategically planning their activities. The four zones are: This involves managing three distinct types of media:

: Spotify, Twitch, alternative reality games (ARGs), and in-game brand placements.

: Leverage user-generated reviews, enable social storefronts, and deploy social customer relationship management (CRM) tools. 📈 Strategic Planning and the Social Media Mix The four zones are: : Spotify, Twitch, alternative

: Social games, alternative reality games (ARGs), and entertainment communities (Spotify, TikTok).