For the individual employee or leader within BBVA—or any organization—reinventing oneself means moving from a fixed mindset (“I am not good at technology”) to a growth mindset (“I am learning to master digital tools”). Puig offers simple, daily practices: asking “what if?” instead of “why me?”; replacing self-criticism with self-compassion; and taking small, calculated risks that build neural scaffolding for larger changes.
: Change is driven by "resourcefulness"—dormant energies, talents, and capacities—rather than just external resources like money or status. 3. Managing Fear and the Brain
Aplicación práctica (pasos breves)
: He notes that transformation requires more than just wishing; it demands a real "investment" of time, passion, and determination. Reinventarse: Tu segunda oportunidad reinventarse mario alonso puig bbva
: La implementación de tecnologías avanzadas y soluciones digitales ha elevado significativamente la satisfacción del cliente.
: Se promovió una cultura organizacional que valora la innovación, el emprendimiento y la experimentación, animando a los empleados a proponer nuevas ideas y soluciones.
In conclusion, reinvention is a critical component of success in today's fast-paced business landscape. Mario Alonso Puig's approach to reinvention at BBVA offers valuable insights into the importance of being open to new ideas and perspectives, taking calculated risks, focusing on customer experience, and fostering a culture of innovation. For the individual employee or leader within BBVA—or
En su charla y en su obra, Puig ofrece herramientas prácticas para iniciar este proceso de cambio. Aquí destacamos los puntos clave: 1. La Fórmula del Cambio: Fe > Miedo
Dr. Puig's book Reinventarse: Tu segunda oportunidad (2012) is presented as a "map" to guide the reader on their inner journey. With 192 pages, this work has received high praise from readers, who describe it as an "excellent, very interesting and pleasant read" and a "shake to the soul".
En un mundo empresarial en constante evolución, la capacidad de reinventarse se ha convertido en una necesidad imperiosa para las organizaciones que buscan mantenerse a la vanguardia y alcanzar el éxito. Uno de los ejemplos más destacados de esta estrategia de transformación es el caso de BBVA, bajo la liderazgo visionario de Mario Alonso Puig. A través de su enfoque innovador y su compromiso con la adaptación continua, BBVA ha logrado posicionarse como un referente en el sector financiero, demostrando que la reinvención es clave para enfrentar los desafíos del futuro. : Se promovió una cultura organizacional que valora
Drawing from Marcel Proust, Puig emphasizes that the "true act of discovery" is not finding new lands, but seeing the world with new eyes —transforming how we perceive ourselves and our circumstances [5, 8].
Principales ideas
So, how can individuals and organizations apply the principles of "Reinventarse" in practice? Here are a few examples:
: Using a metaphor featured in his BBVA talks, he compares the human mind to a lake; if the water is turbulent (agitated mind), you cannot see the treasures at the bottom. Serenity is the key to accessing inner wisdom and creativity. Professional and Personal Impact Reinvention at Any Age
As Puig himself says, "Reinvention is not a one-time event; it's a continuous process. It's about being agile, adaptable, and willing to evolve."