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WildWorks admitted that while they used a salt, the algorithm was outdated. They had intended to migrate to stronger protections but were breached during the transition period—a common tragedy in cybersecurity.
If Animal Jam supports it, turn on 2FA. This adds a second layer of security that requires more than just a password to log in.
The breach was quickly cataloged by Have I Been Pwned (HIBP), the widely respected breach notification service, on November 12, 2020 — just one day after researchers alerted WildWorks to the data theft.
: Whenever possible, enable 2FA on your accounts to provide an extra layer of security that a stolen password alone cannot bypass. Animal Jam Data Breach Passwords
A: To protect yourself from password breaches, use strong, unique passwords, enable two-factor authentication, and monitor your accounts for suspicious activity.
Approximately 46 million usernames and their associated encrypted passwords.
Crucially, where you used the same or similar password as your old Animal Jam password. Pay special attention to: WildWorks admitted that while they used a salt,
, which are encrypted. However, security researchers noted that approximately 1 million passwords were successfully "de-hashed" and sold as plain-text data.
The compromised data spanned roughly 46 million accounts, making it one of the largest data breaches targeting a children's gaming platform. WildWorks immediately launched an investigation alongside cybersecurity experts and law enforcement to contain the fallout and secure their infrastructure. Were Animal Jam Passwords Stolen?
According to official statements from WildWorks management, the initial point of failure did not lie within the core gaming engine or the database firewalls. Instead, a threat actor—later identified as part of the prolific hacking group —targeted a vendor tool used for internal corporate communication. Animal Jam Data Breach - Have I Been Pwned This adds a second layer of security that
: Hackers gained an access key by breaking into a third-party communication tool (Slack) used by WildWorks employees. Essential Security Actions
Roughly 7 million parent email addresses linked to the accounts.
According to independent security researchers and the dark web listing, the breached data included:
If the database leaked with usernames, emails, and plain text passwords, the hacker doesn't need to crack anything. They can immediately log into any Animal Jam account they want—and worse, they will try those same email/password pairs on other websites like Roblox, YouTube, or even your banking portal.
If you've confirmed that your account was part of the breach, it's not just about Animal Jam.
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